Diamond In The Fluff

About the Contest

As you and your dog emerge from quarantine together, take a good look at your furry friend. Is he looking a bit RUFF?

Book a grooming appointment with us, and capture your dog’s grooming transformation with a BEFORE and AFTER photo to enter into our “Diamond In The Fluff” photo contest.

A special Celebrity Guest Judge and Best Friends Pet Hotel customers will select the winning photos showing the most dramatic change to win Best Friends Gift Certificates, swag bags, and more!

Contest Details

CONTEST ENTRY PREP

Book a grooming appointment at Best Friends Pet Hotel. Take a photo of your dog BEFORE and AFTER the groom. Save these photos for entry into our Diamond In The Fluff contest. Photos must be:

Hi-Res
Clear
Closeup, including body and face of dog

CONTEST ENTRY (7/6 – 7/24)

Complete our entry form, and upload your before and after photos.

CONTEST VOTING (8/1 – 8/13)

Celebrity Guest Judge and Best Friends Pet Hotel customers will determine top four winners based on:

Contrast of BEFORE and AFTER photos
Quality of photos taken
Dog’s story – how he/she became part of your family

WINNERS ANNOUNCED (8/14)

Prizes are as follows:

Diamond In The Fluff Prize Pack (2 Winners: Grand Prize and People’s Choice)
$250 Best Friends Pet Hotel Gift Certificate and gifts including a plush toy, treats, and more!

Ruby From The Ruff Prize Pack (1 Winner: 1st Prize)
$100 Best Friends Pet Hotel Gift Certificate and gifts including a plush toy, treats, and more!

Sapphire After Scruff Prize Pack (1 Winner: 2nd Prize)
$50 Best Friends Pet Hotel Gift Certificate and gifts including a plush toy, treats, and more!

PHOTO USAGE PERMISSIONS

By entering your pet photos into this contest, you agree to allow Best Friends Pet Care, Inc. (Best Friends) and our contest affiliates to share your photos in relation to the “Diamond In The Fluff” Grooming Photo Contest and related Best Friends marketing initiatives. Photos may be used within website pages, social media, email communications, and other media to promote the “Diamond In The Fluff” contest and its contestants, finalists and winners.

Book your appointment today and submit your Before and After photos!

Have a question for us? … Email us at marketing@bestfriends.net

Meet Our Celebrity Guest Judge

JONATHAN DAVID – CELEBRITY PET STYLIST

Jonathan David has had a very diverse career in the world of dogs. From a young age, he began in the show ring breeding and exhibiting multiple breeds. As a graduate of the Nash Academy, Jonathan had a very successful grooming competition career and has been the recipient of multiple scissoring awards, multiple Best All Around Groomer awards and Best In Show earning him a position on Groomteam USA in 2008 and 2009.

Jonathan has been nominated for many industry awards and earned the 2018 Barkleigh Honors Speaker Of The Year award as well as winning the 2019 award for Judge Of The Year and another nomination for the 2019 Speaker Of The Year award.

Jonathan was also a contestant on Animal Planet’s “Groomer Has It” Season 1 and has been featured as a grooming expert on multiple Animal Planet television shows as well as ABC’s “The View.”

Before moving to Florida he owned and operated a very successful mobile grooming business in NYC boasting a long list of celebrity clientele. Currently, Jonathan lives in south Florida where he divides his time between running his luxury pet spa, Lap Of Luxury Dog Spa, and traveling internationally educating pet stylists around the globe and he is an international speaker and judge.

To learn more about Jonathan, visit and follow him online: Website | Instagram | Facebook

Book Your Appointment Today

Have a question for us? … Email us at marketing@bestfriends.net